In contrast, Instagram is often seen as a highlight reel, with curated and polished content that can come across as less authentic. This allows brands to showcase their personality and human side, which can build trust and connection with followers. TikTok's content is often raw, unpolished, and authentic. Instagram's algorithm is based on popularity and relevance, so it is more difficult for brands to achieve organic reach without investing in paid ads. TikTok's algorithm prioritizes content based on its ability to engage and entertain viewers, so brands have a greater chance of reaching a wider audience with their content. Here are three reasons why brands should prioritize TikTok over Instagram: I get it, Instagram has long been a staple in brands' social media marketing strategies, but TikTok is quickly gaining ground as the more powerful platform for engagement and brand awareness. yep, I'm going to put my neck on the line and say it □ Amy Xu Yi-Shan WANG Caroline Yap Maikel Klomp Francisco Calatayud Montés Rowena Lee Carolin Müller Tracy Coon Arnaud Lorenzi Martina Bisesti Vincent van Bostelen Juanjo Ocio Jonathan Weinert and many more!īrands need to prioritize TikTok over Instagram. Juanma Gómez Alex Puigcerver Giselle Hoven María Belén Martínez Raimundo Stephan Krämer Mariana Garcia Alexandra (Retif) Gaillard Rafael Larrañaga Lázaro Hiroshi de Bruijn Daniël van den Brekel Laura Brown Lee Films Alfonso Cuadra Retes Ismael Yunta Dentsu Creative Rory Imlach Alison Campbell Elena F. I had so much fun leading the launch/build of this category and contributing to the bright road of making WiZ even more memorable and fun. Please check our new outdoor landing page out and follow us on our social channels to learn more:Ī big shout out and thanks to this great team on transforming regular outdoor spaces into vibrant multi-functional areas. “WiZ will make your great outdoors greater”. We’re introducing this new category by showing how our outdoor products elevate the everyday and make any moment outdoors outstanding. We’re launching the WiZ lighting outdoor category with a range of great new products. *TURN SOUND ON IF YOU'RE IN FOR A LITTLE DANCE*
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